OTA Connect User Guide

What is a campaign?

A campaign allows you to deploy software updates to groups of devices.

When you create a campaign, you need to specify the criteria that are listed in Table 1.

Table 1. Key criteria for a campaign
Device groups Software update
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The groups of your target audience. Devices are typically grouped by attributes, such as region and model.

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The software update defines the new software version that each device should receive.

It also refines your targeting criteria by specifying the hardware and software prerequisites for the target devices.

A campaign also includes settings that affect the end user experience.

Before you create a campaign, you also need to consider other criteria:

  • Is this update going to disrupt the end user experience?

  • Do users need to provide their consent before installing the update?

  • How do you communicate the purpose of the update to the end user?

You can request the end user consent and write a notification text in the Consent section of the campaign wizard. For more information, see Create a campaign.